Creator Media Kit and Rate Calculator: 3 Styles, Usage-Based Formula and Brand CRM

Description

A brand replies and asks for your media kit and your rate. You pull together an old Google Doc, guess a number that feels safe, and send it. Then you wait. Sometimes it is silence. Sometimes it is “can you do it for less?” If you have 1k to 50k followers and no system to hold your price, every pitch starts from zero again.

This kit gives you one file to fix that part. One sheet is a clean one page media kit you can edit and export. The other is a rate calculator where you set your own baseline and add ons, so you quote from a floor you chose before the email came in. You do not need a design app or another account. It is just a file you reuse.

Price: $19 once. No subscription and no upsell. Instant download after payment, with your link on the order page and in your receipt email. Re-download anytime from My Account > Downloads. 30-day refund. If it does not help you pitch and price, email [email protected] within 30 days and you get your money back.

What you get

• One page media kit template. Sections for niche, audience breakdown, platforms, top content, services, past collaborations, and contact. Fill it once and duplicate for each pitch. Export to PDF from Excel or Sheets.
• Rate calculator with a floor you set. Enter followers, average views, engagement, content type, usage rights, timeline, and edits. It returns a range from your own base rate, not a market estimate, so you keep control of the floor and the ceiling.
• Rate card for common deliverables. Rows for post, story, short video, and newsletter mention with base price and add on columns for usage rights, whitelisting, and extra edits. Copy the row that fits the brief and paste it into your reply.
• Inbound reply and negotiation checklist. Short prompts for thanks for reaching out, what is the budget, and holding your rate. The checklist covers deliverables, timeline, revisions, payment terms, and usage. Run through it before you say yes.
• Example filled kit and plain notes. A sample creator with sample numbers shows how to fill each field. Notes on every column explain what to enter in plain English, so you can finish your first kit in about 20 minutes.

Who it is for

Built for small creators who get brand enquiries but have no repeatable way to pitch and quote.

• You have 1k to 50k followers or a small newsletter and brands keep asking for a kit and a rate.
• You want one editable file you can export as PDF, not a design tool you pay for every month.
• You want a simple calculator that keeps your floor visible so you stop discounting on the spot.

Who it is not for: If you want auto pulled stats from Instagram or TikTok, live media kits that sync, or legal advice on contracts, this is not it. This is a template and calculator you fill by hand. You still write the contract and check the terms yourself.

How to use it in a minute

1. Fill the kit. Open Media Kit. Add your handle, niche, audience city and age split, average views, and three best posts. List services you sell and two past collaborations. Keep sentences short.
2. Set your floor in the calculator. Go to Calculator. Enter your base for one post or video. Add rates for story, extra edit, and usage rights. The sheet shows the range. Lock the floor before any brand conversation.
3. Quote with the card. When a brief comes in, go to Rate Card. Pick the deliverable row, check add ons that apply, and copy the total range into your reply. Use the inbound prompts to ask timeline, deliverables, and usage in one go.
4. Export and send. Export the Media Kit sheet as PDF and attach it with your rate. Duplicate the file for the next brand so each quote stays on its own copy.

Tip: Fill it with real last 30 day averages, not best ever numbers. Brands check. A believable kit closes faster than an impressive one that does not match your feed.

Limits and what this will not do

This is a template and calculator, not a pricing service or legal pack. It helps you present and decide. It does not decide for you.

• No auto sync. You type followers, views, and engagement by hand so the numbers match what you actually have. If your stats change, update the fields.
• It does not set your price. The calculator returns a range from your base inputs. You choose the base, the add ons, and when to hold or flex.
• Not legal advice. The checklist and prompts are practical reminders only. For contracts, usage rights, and payment terms, use your own agreement or talk to a professional.
• It cannot promise deals or higher rates. Clear presentation and a consistent floor help, but brands decide on fit, budget, and timing.

File and delivery

• Format: .xlsx, 3 sheets: Media Kit, Rate Calculator, Rate Card plus a Notes row. About 22 KB. All cells unlocked. Formulas visible for ranges and totals.
• Tools: Excel, Google Sheets, Numbers, WPS. No macros, no scripts, no external links. Upload to Google Drive to open in Sheets. Export to PDF works from any of them.
• Delivery: Instant download after payment. Link on the order page and in your receipt email. Log in anytime to re-download from My Account > Downloads.
• License: For one creator. Use it for your own pitches. Do not resell or share the file itself. You can export as many PDFs as you need from your own copy.

Changelog

v1.0.0, 2026-08-21 Initial release. One page media kit template, rate calculator with floor and add ons, rate card for posts and video, inbound reply prompts, and example filled kit. Checked print to PDF and filters for Excel and Google Sheets.

FAQ

Does it pull my followers or engagement automatically?
No. You enter them by hand. That keeps the kit true to your current averages and avoids broken connections. Update the numbers every few weeks before you pitch.

Can I send it as a PDF to brands?
Yes. Fill the Media Kit sheet and export or print to PDF from Excel or Google Sheets. The layout is built for one page. Keep fonts standard so it renders clean on the brand side.

What if I have under 1k followers or only a newsletter?
You can still use it. List newsletter subscribers and open rate, or TikTok views, instead of follower count. The calculator works from your base rate, so set the base to what you actually charge now and build from there. Same refund rule: 30 days if it is not a fit, email [email protected] with your order number.

From the maker

I run Yixing Store solo. I built this because early brand emails are awkward when you have no sheet to point to. A one page kit and a calculator with a floor changed how I replied. I still adjust per brief, but I no longer invent a number in the email thread. If a section does not fit how you sell, delete it. The file is yours to edit.

Questions after you buy. Email [email protected]. A real person replies within 24 hours. 30-day refund, same policy as the store refund page.