UGC Legal Kit: One-Page MSA, Rate Card and Pre-Shoot Checklist

Description

Most UGC deals start in DMs. A price, a deadline, a quick yes. Then scope creeps. Another hook, another revision, usage stretches from 30 days to six months and payment slips from on delivery to net 45.

This kit gives you a paper trail for that. One page for scope and pay, a rate card you can adjust per brand, and short usage terms for organic, whitelisting and reuse. Fill the blanks and export a clean PDF. It is a template for US freelance work, not legal advice.

Price: $19 once. No subscription. No upsell. Instant download after payment, with your link on the order page and in your receipt email. Re-download anytime from My Account > Downloads. 30-day refund. If it does not help you set clear terms, email [email protected] within 30 days and you get your money back.

What you get

• A one-page master agreement that covers scope, deliverables, revisions, timeline, payment terms, late fee placeholder, cancellation and contractor status. Fill in names, dates and amounts. No dense legal text.
• Editable rate card with day rate, per video and bundle slots, plus add-ons for extra hooks, raw files, extra revisions and whitelisting. Keep one master and tweak numbers per brand or niche.
• Usage terms sheet laid out as plain rows for organic feed, story, ad reuse, whitelisting and spark ads, with blanks for duration, territory and renewal fee. Check what is included before you sign.
• Short scope and revision checklist to write down what you will deliver and how many revisions are included, so later requests point back to a single line.
• Guide with two filled examples showing a completed MSA and rate card with sample numbers. Examples only, to show how a finished file looks.

Who it is for

For UGC creators, micro influencers and freelancers who sell content to brands and want clear terms without hiring a lawyer for every small deal.

• You get inbound requests and need a quick agreement that states what you will make and when you get paid
• Want a rate card you can send that makes clear what is included and what counts as extra
• License content for ads or whitelisting and need usage and duration written down

Who it is not for: If you need advice for your specific situation, work outside the US, or need an agreement for employment, agency representation or equity deals, this is not it. This is a generic template for freelance content work. Get a licensed attorney for anything complex.

How to use

1. Fill the one-page MSA. Open that sheet and add both names, effective date, deliverables, revisions included, timeline, fee, payment due date and where usage is defined. Keep it to one page.
2. Set the rate card. Enter base rates and add-on fees. Duplicate a column when you quote a different brand, then export that sheet as a PDF to share.
3. Attach usage terms. Check what the brand gets: organic post, paid ad reuse, whitelisting period and territory. Leave renewal fee blank if you will negotiate later, or set a number now.
4. Send and keep a copy. Export the three sheets as one PDF, or send the .xlsx if the brand prefers. Save a dated copy for each deal so you have a record of what was agreed.

Tip: Fill scope and revisions first, then price. Most disputes come from vague deliverables, not the rate itself. One extra sentence on what counts as a revision saves a lot of back and forth.

Limits

• This is a template, not legal advice. I am an indie developer, not a lawyer. It does not create an attorney client relationship and it does not review your deal.
• US generic language only. Laws differ by state and by country. What is enforceable in one place may not be in another. Have a local attorney review before you rely on it for large or risky deals.
• It covers freelance content work. It does not cover employment, agency, exclusivity across many brands, or complex IP assignment. For those, use counsel.
• No outcome promise. A clear template helps you state terms. It does not guarantee payment, acceptance or enforcement. How you negotiate and how the brand acts still matters.

File spec

• Format: .xlsx, unlocked. Three sheets: One Page MSA, Rate Card, Usage Terms plus Guide. About 32 KB. Edit, print and export to PDF freely.
• Tools: Excel, Google Sheets, Numbers, WPS. No macros, no fonts to install, no plugins. Upload to Google Drive to open in Sheets.
• Delivery: Instant download after payment. Link on the order page and in your receipt email. Log in anytime to re-download from My Account > Downloads.
• License: For one creator or one small studio. Use it for your own deals. Do not resell or share the file itself. Printed copies for a brand or your accountant are fine.

Changelog

v1.0.0, 2026-08-21 Initial release. One-page MSA with scope and payment blanks, editable rate card with add-ons, usage terms for organic, paid and whitelisting, plus guide and sample rows. Checked for Excel and Google Sheets.

FAQ

Is this legal advice or a reviewed contract?
No. It is a generic template with fill-in blanks for US freelance content work. It explains what each field means in plain words but it is not advice for your situation. If the deal is large or risky, have a licensed attorney in your state review it before you sign.

Can I use it outside the US?
You can use the structure, but the wording is US generic. Other countries have different rules on contractor status, taxes and IP. If you work outside the US, use the rate card and checklist, and get local wording for the agreement.

Can I change the terms and send as PDF?
Yes. All cells are unlocked. Edit text, rates and terms, then export or print to PDF. Most creators send the MSA plus rate card as one PDF and keep the .xlsx as their master.

What is the refund policy?
30 days. If you open the file and it is not a fit, email [email protected] within 30 days of purchase with your order number. We refund to your original payment method and confirm within 1 business day. Same policy as the store Refund page.

From the maker

I run Yixing Store myself and I build small files for solo work. I made this kit because I saw creators agree to terms in chat and sort it out later when payment or usage gets messy. A one-page agreement, a rate card and short usage rows will not fix every deal, but they put the important lines in writing. If a clause does not fit, change it. The file is yours to edit.